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vernacular systems
/vər-ˈnæk-jə-lər ˈsɪs-təms/ · noun
  1. A tool, machine, or piece of software that grows out of local practice and material reality, rather than abstract market demands or fashion.
  2. A technology whose workings can be understood, repaired, and extended by the people who depend on it, without any specialized training.

Design studio operating out of a timber frame barn in rural Pennsylvania.
My goal is to resist "the great software quality collapse" by building repairable and understandable technology.

We seek to ever so slightly extend the vernacular; to put a thin veneer of technology around it.
Not as a required failure point, but as an optional extension to the human toolset.

I do not believe in using high abstraction UI to achieve a vernacular, wide audience.
I believe in low abstraction (text, command line, gears, pulleys), despite the initial impression of these systems feeling "scary" and unattainable.
Low abstraction understandability > High abstraction comfort and polish

We first create great technology, then seek demand.
Seeking demand first, letting the market dictate design, is how we got to where we are today- $80k trucks that cannot be repaired, sustainable smart buildings that last only a few decades.