Vernacular Systems is based in New York and led by ethnographer Christina Xu, whose work builds on over a decade of experience in observing and orchestrating social interactions on the internet and in offline subcultural spaces in China and the U.S.

For each project, Vernacular Systems assembles a team of brilliant researchers and designers. We believe in translation as an art, empathy as a foundation, and GIF hoarding as a methodology.

Want to work with us? Please say hi!