Vernacular Systems

is a research studio that helps companies understand how their customers incorporate technology into their lives.

A night market in Jiangxi, China
A night market in Jiangxi, China

If your team is developing a new product idea, exploring a new market, or wondering how your existing customers have changed, our research can provide a roadmap that will empower your team to make decisions with certainty.

Christina Xu, principal at Vernacular Systems, speaking at Interaction 2017

Want to work with us? Please say hi!